For years my childhood nickname, miitu, was just a name waiting for the right business of an unknown character to fit the bill. Meaning “sweetheart” in one of the Hindu dialects, miitu definitely resonated with love at its very core. Patiently waiting for the right idea to come along I have nurtured my creativity so it could mature and give fruits in its own time, and that time has finally come.
Sunday afternoon tea with my mama. As we sip a fresh brew of English delight, we chat as we usually do… ‘Everything and nothing’ is our topic. As per old tradition in our family, we dream of what’s possible by looking through stacks of home and garden magazines, soaking in colourful pictures, reading out loud inspirational articles, searching for new recipes and knowing exactly what it would be like in our dream homes and gardens. In the appreciation of the moment and an endless time of vivid dreaming, there was magic in the making.
Hours went by without notice… The blissful dreaming got somewhat interrupted by an interesting article I stumbled across: “The Healing Power of Linen”. In one unexpected second a spark of mad enthusiasm shot through my body, as in that moment in time a very unlikely marriage took place – a marriage between two of my biggest passions, one for healing and the other one for fashion with a difference. In a split second I knew THAT was my chance for creativity, fun and sharing a little something with the world.
With one visionary phone call I got on board my dear friend and a skilful master in clothing making, GABRIELA DURAJ. Without her my idea would still be only an idea. Gaba agreed to get on this crazy roller coaster of a journey with no hesitation, oblivious to the challenges ahead. I guess when the heart talks with that uncanny enthusiasm, no one dares to question its reasons. As in any good story, we had just the right mixture of setbacks, which later on turned out to be perfect redirections and the triumphs gently crowning our efforts we took in the unknown territory of fashion, product making, and the birth of a new brand with a big aspiration to create a change in the world. The world where one is invited to live a simple yet elevated life in harmony with Nature, a platform where what you wear has a magical impact on who you become. Big words, but as such for a reason.