Organic Linen - Slow Fashion UK - accessories, collars and cuffs - miitu
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A label of love

FROM MIITU YOU

organic linen

“To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion (…); to listen to stars and birds, babes and sages, with open heart, to study hard, to think quietly, act frankly, talk gently, await occasions, hurry never. In a word, to let the spiritual, unbidden and unconscious grow up through the common — this is to be my symphony.”

– William Henry Channing

We are linen lovers and SIMPLE LIFE enthusiasts, a young company, which right from the beginning was intended to be a brand with a difference… to make a difference. With that in mind, right at the onset of idea, we decided to employ the values of our hearts to create an impact beyond just a product line, to offer a valuable contribution to the world at large, to educate, inspire and spread LOVE. Clothes just happened to be our medium for the message of living in harmony with Nature, bringing back the lost equilibrium in LIFE by resurrecting the old fashioned ways of being.

Not necessarily having much to do with the fashion world all together? Quite the opposite! We believe the time is now to be aware of what we eat, what we say or what we do, as much as of what we wear. THIS is the time to make simple, holistic and healthy life choices, fashionable again. We have chosen linen to carry the message of AWEARNESS, as it offers far more than a beautiful summer wardrobe. It will introduce you to a special kind of style… a LIFESTYLE, where what you wear brings you closer than ever before to the BEAUTIFUL SIMPLICITY OF LIVING.

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Our story

The best stories you will ever hear are the daring ones, the transparent and authentic encounters of one’s heart going bonkers and doing something with a twist of love… just because. This is a story of one woman who followed her heart.

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Linen properties

In our search of a simple lifestyle, we’ve came across linen and we’ve absolutely fallen in love with this humble yet extraordinary fabric. In love and excited with this new relationship, we want to share what we have learnt over the process of working with the golden thread. Now… if you think you know linen, think again. Be prepared to be WOWed!

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conscious company
CONSCIOUS COMPANY

We believe that in the new realm business will only be able to flourish if it is used as a force for a greater good. As an emerging company we do want to create a platform for awareness and we want to make sure that in every step of the way we are working towards a better world.

We believe that only conscious companies are able to present conscious choices, which in turn will bring about much needed change in the way we live our lives.

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SUSTAINABLE BRAND

Balance between our needs and the needs of the Earth are at the basis of sustainability. With our brand values in place we want to put the planet as an absolute priority, with the respect it deserves.

Who we are and what we do as a company reflects our deep beliefs that we are all one, and it does appear as an unquestionable truth that whatever supports the Earth benefits us, too.

slow fashion supporter
SLOW FASHION SUPPORTER

We love the idea of slow fashion movement, which started as a thought to connect us with the clothes we wear. The trend encourages conscious choices of clothing that support ones lifestyle rather than seasonal buying, which leads to unnecessary disposal of clothes every time fashion changes.

In line with the slow approach to fashion, our linen garments are indeed not fashion statements, but they have been created to be a timeless companion and an integral part of our everyday healthy choices.

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LABEL OF LOVE

Putting love into everything we do has become a prerequisite to sharing our linen idea. This is how a label of love was born, spreading this beautiful energy wherever possible.

As love ambassadors we have chosen a little red heart to be our mini signature symbol of awareness. It has become a strong reminder of LOVE being a single, most powerful force there is.

healing products
HEALING AMBASSADOR

Fascinating healing properties of linen were the very inspiration behind our Miitu project. The pure power of Nature locked in this carefully weaved ‘fabric of light’ has been recognised for generations and used with the utmost respect to promote health and wellbeing as well as heal those in need at the most vulnerable times in their lives.

For the majority of us there is no doubt in our mind that ingenuity of Nature comes to our rescue every time we need the magic cure, when everything else fails to help. Miitu proudly promotes undeniable healing power of linen and calls for a new awareness in order to restore our connection to the Source that inspires a happy, healthy and abundant life.

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SIMPLE LIFE SEEKER

A linen wardrobe has shown to be a very important part of a bigger picture, which we saw not only for ourselves, but also as an idea of a simple lifestyle so many of us seek.

Going back to simple ways of living has been a game changer for those who have grown weary of the fast pace of modern times. And so simple choices steadily grow in popularity. Simple has naturally become a new black, a luxury we cannot live without.

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Blog

News, updates, mini celebrations… it looks like there is always something new to write about in our love story with linen. We WILL make sure you hear about everything that holds a good vibe and involves this beautiful and interesting material.

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Linen products

Beautifully simple as the message it carries, we believe that our first product line is a little bit more than just a linen garment, and as such it holds a powerful force of Nature, which we are so loud about 😉 Made with the highest quality Lithuanian linen and still very much-unknown linen knits, every dress has something to offer to both linen lovers and those who are still undecided.

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